Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/123456789/10942
Title: | The role of new media in business-to-business marketing communications |
Authors: | Abraham, Saju |
Keywords: | Business management;Marketing management;Business marketing |
Issue Date: | 2010 |
Publisher: | Indian Institute of Management Bangalore |
Series/Report no.: | PGSEM-PR-P10-64 |
URI: | http://repository.iimb.ac.in/handle/123456789/10942 |
Appears in Collections: | 2010 |
Files in This Item:
File | Size | Format | |
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E34471_P10_64.pdf | 2.5 MB | Adobe PDF | View/Open Request a copy |
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