Awareness level of power sources and satisfaction level of genset users: A report; Shriram Honda Power Equipment Ltd.

Abstract

SHRIRAM HONDA POWER EQUIPMENT LTD. was established in 1985 and is a joint venture of Shriram Industrial Enterprises Ltd. (now called SIEL Ltd.) and Honda Motor Co. of Japan. The paid up capital is Rs. 101 million and the shareholding is 33% by SIEL, 33% by Honda Motor Co. and the rest by FIs and public.The company bas 14 Area Offices and the employee strength is 600. The turnover of the company is Rs.135 crores. The main products of the company are portable generators, portable water pumping sets and general purpose engines. The manufacturing unit is in Rudrapur(U.P.}. Shriram Honda manufactures portable gensets in the range of 0.45 KVA to 2 KVA. The company is a market leader in portable gensets with a sales of 41,000 units in 1994-95 in the domestic market and 14,308 being exported to over 25 countries in Africa, Middle East, China, South East Asia, Far East, Latin America and Europe. The main competitor is Birla Yamaha, whose sales was around 380,908 in 1994-95. The other Players in the portable genset field are UCAL, a South based company and Greaves (which was owned by Enfield before) but their share is negligible. The overall industry demand is estimated at 75,808 nos. per year and with the ever-increasing demand for power, the demand is expected to increase.