1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. CCS
  5. 2012
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18925
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dc.contributor.advisorBhagavatula, Suresh
dc.contributor.authorArifa, J Anees
dc.contributor.authorPriyadharshini, S
dc.date.accessioned2021-05-11T11:47:06Z-
dc.date.available2021-05-11T11:47:06Z-
dc.date.issued2012
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/18925-
dc.description.abstractThe Indian metal cookware market includes cookware made of steel, copper, aluminum,or iron, which is used for stove top cooking, oven cooking, roasting, baking and includesreceptacles such as pots, pans, frying pans, woks, saucepans and pressure cookers. Itconstitutes 98-99% sales in the cookware category. An US based multinational company wantsto enter the Indian metal cookware market. This project devises an entry strategy for themultinational company to enter into Indian metal cookware market.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P12_069
dc.subjectMarket entry strategy
dc.subjectMetal cookware market
dc.subjectCooking habit
dc.subjectMetal consumer
dc.subjectCookware market
dc.titleDevising a market entry strategy into the Indian metal cookware market for a multinational company
dc.typeCCS Project Report-PGP
dc.pages28p.
dc.identifier.accessionE38171
Appears in Collections:2012
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