Impact of meme marketing sales

Abstract

The project aims at analyzing the influence of Meme Marketing on Sales. We have focused on the brand of Zomato for the research. In Chapter 1, we introduce the concept of Meme Marketing and our hypothesis. We then explain the methodologies and tools used for the project. In Chapter 3, we explain the survey questionnaire and data collected. In Chapter 4, we explain the statistical results of the survey data and the results obtained. In Chapter 5, we expressed the concerns related to the limitations of this study. In Chapter 6, we conclude with the results and stating the conclusions. The project results conclude that Meme Marketing has better recall, better at conveying the message, higher novelty and results in better purchase intent.