1. IIMB-

Moorthi, Y L R

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Full Name
Moorthi, Y L R
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Y L R Moorthi
 
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Y L R Moorthi
 
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Biography
Dr. Moorthi teaches Brand Management, Creative Marketing and other marketing courses. His areas of interest include Marketing Strategy (consumer, industrial and services markets), Markets for Hi-tech Products and Branding. He has conducted training programmes for several reputed Indian and multinational companies. Dr. Moorthi worked for several years in the industry in varied fields like Production Planning, Oil Exploration, Mechanical Design, Systems Analysis, Software Development etc. He has also consulted for organizations abroad like Industry Canada and IBM.
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Publications

Results 1-11 of 11 (Search time: 0.002 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12011A neural network model for clearance sales outshopping behaviour-Hemalatha, M ; Moorthi, Y L R ; Sivakumar, V J International Journal of Business ExcellenceVol.4Iss.3263-282p.
22002An approach to branding services-Moorthi, Y L R Journal of Services MarketingVol.16Iss.3259-274p.
32017Brand value proposition for bank customers in India-Mohan, Bijuna C ; Moorthi, Y L R International Journal of Bank MarketingVol.35Iss.124-44p.
42003Branding in developing markets-Keller, Kevin Lane ; Moorthi, Y L R Business HorizonsVol.46Iss.349-59p.
52008Creative marketing for IT firms: academic perspective-Moorthi, Y L R IIMB Management ReviewVol.20Iss.194-100p.
62023Deliberately Causing Brand Confusion: State of the (Unfair) Art-Dugar, Anurag ; Moorthi, Y L R Business Perspectives and ResearchVol.11Iss.1112-136p.
71997FMCG distribution in India-Moorthi, Y L R IIMB Management ReviewVol.9Iss.2-329-36p.
8Feb-2010Have breakfast, be breakfast-Moorthi, Y L R The Wall Street Journal
92017Is "proof" the eighth "P" of service?: a conceptual model and propositions-Roy, Subhadip ; Moorthi, Y L R Services Marketing QuarterlyVol.38Iss.4213-225p.
102001Shombit Sen Gupta: Brands and the art of living-Thirunarayana, P N ; Jha, Mithileshwar ; Moorthi, Y L R IIMB Management ReviewVol.1311p.
112017Technology readiness, perceived ubiquity and m-commerce adoption: the moderating role of privacy-Roy, Subhadip ; Moorthi, Y L R Journal of Research in Interactive MarketingVol.11Iss.3268-295p.